Woolworths: Fresh Magazine

Woolworths brought in celebrity chef and TV host Hayden Quinn to headline Fresh magazine’s summer campaign — vibrant, lifestyle-led editorial celebrating multicultural Australian cuisine and relaxed seasonal entertaining. Their Creative Director brought me in directly to design and produce the 12-page main feature.

I started by translating the brief into clear direction for the creative team: mood boards, annotated mock-ups and briefing documents for a three-location lifestyle and food shoot. From there I designed and produced the feature end to end, balancing editorial clarity with the warmth of Hayden’s tone through bold typography, rich photography and a clean, modern layout system.