About GM Collective / 01
Twenty Years in Agency Creative Direction. Now It’s Just Me, on Your Brief.
I’m Matt Caulfield, a creative director based in Sydney’s Inner West. GM stands for Great Minds: yours and mine. For twenty years I worked inside agencies on briefs for Woolworths, Engineers Australia and UTS. Now I bring that directly to your business, with no account team in between and a fixed quote before any work starts.
Design with intent
Every design decision should trace back to a business reason, not just a trend.
One point of contact
You work directly with me, the person doing the thinking, not passed between account managers.
Fixed cost, agreed first
You get a quote before any work starts, and it doesn't move once you've signed off on it.
Built to work, not just look good
A beautiful site that does nothing for your business is an expensive brochure. I build for what actually moves it forward, not what is trending in tech. AI helps me move faster. It doesn't do the thinking.