Case study
Glen Sheldon Furniture Restoration
New identity and a monochrome palette for a Sydney furniture restoration and conservation specialist, built for timelessness.
Glen Sheldon — Furniture Restoration
Brand Identity, Digital, Content Design
2025
The brief
Craftsmanship that sells itself.
Tasked with redesigning the brand and logo for Glen Sheldon Furniture Restoration, the goal was to visually communicate the quality and expertise the company has built its reputation on — a new mark that embodies the meticulous care put into every restoration, repair and conservation job.
A monochrome palette was chosen to evoke timelessness and sophistication, while instilling trust in clients handing over precious furniture. Carried through the website, print collateral and a van wrap, so the craftsmanship sells itself before anyone calls.
The work
